Your business needs protection if you conduct most of your activities online. The best way to stay a step ahead and keep your company’s data safe is to use proxies. In this article, you will learn what proxies are and how they can help your business achieve its goals and stay highly competitive in the industry.
What are proxies?
Proxies are intermediaries that come between your internet activities to secure your business data. They do it by masking your IP address, so it is away from the public reach. In most cases, destination servers will only the IP address of the proxy instead of the one assigned to the original machine.
What are Residential Proxies?
Residential proxies are the products of an ISP (Internet Service Provider), and they are IP addresses assigned to actual homes and their residents (as opposed to data centers). They’re connected to a physical location, and for new residents of a building, their ISP provides a new IP address. These proxies are perfect for data harvesting and are very difficult to detect since from the outside perspective they appear completely normal to most web services. If you would like to learn more about these proxies, check out Oxylabs’ residential IP proxy page.
When to use Residential Proxies?
It is necessary to gather public data from your competitor for your business to thrive. To achieve this goal of data collection, you need automation tools and proxies. We will further look at the cases a residential proxy might be used to benefit your business.
Conducting market research might not be easy as businesses will go the extra mile to protect their data from competitors — but you can still access it with the right tools.
With residential proxies, you can easily gain access to your competitors’ data. When you’re on a residential proxy, a business will see your request as coming from a consumer instead of a competitor.
For instance, if a business is seeking to compare ticket prices from the US to Canada with other airlines, the competitor might detect the request and block the IP, so it does not gain access to such data.
However, if the business now uses a residential IP to access the information, their competitor will assume the request is from a potential customer who wants to buy round-trip tickets. This way, you’ll freely access the information which might block your business otherwise.
Brand safety continues to be a big concern in the world of marketing. And one of the issues plaguing it is ad verification. Media placement purchase is expensive, and businesses need to ensure that they do it correctly.
Hidden ads are one of the problems that rear their heads in media ad placement. You can hide ads in several ways — it could be in the form of 1×1 pixel iframe, or even among ads shown on the same slot. However, it could lead to false reports when it comes to viewership, which will prevent you from getting real insights into the effectiveness of your ads.
Laundering is another problem businesses run into. Your ad may end up on a fraudulent site or on the websites not targeted for your audience. Your ads will not deliver the results you anticipate, and you end up wasting resources on an advertisement, causing damage to your brand image.
With a residential IP address, you can run ads on the internet and still check up on the location of your ads and the posting. It is not a one-step process. If you want to fix the problem with your ads, you will have to introduce the use of residential IP, which is the first step to getting past ad fraud. Using residential proxies to ensure advertisements are not being displayed fraudulently will actually save money in the long run.
Price comparison is crucial in today’s marketing. Online Travel agencies (OTAs), hotels, airlines, even rental car businesses use it to stay competitive — it has become an essential part of their daily operations.
These businesses will compare and decide on their pricing using the data of their competitors. These companies aware that their competitors also interested in their data; thus, they provide misleading information. Without residential proxies, accessing competitor pricing information becomes exceedingly difficult.
By using residential proxies, you can access this information with ease and without any blocks. Since these IP addresses are real, they see the request as coming from a potential customer and not a competitor. That way, you can scrape accurate data about the prices offered to regular consumers.
To sum up, residential proxies provide access to effortless, effective, and accurate data scraping so your business would remain competitive.