The primary purpose of Search Engine Optimization or SEO is to increase the quality and quantity of your website traffic through organic search results. Without traffic, your website will be ineffective in getting the online presence you want. This is the reason why it’s important to create a powerful SEO campaign.
An SEO campaign is a long-term and data-based strategy designed to grow your website’s conversions, and organic traffic from search engines. It’s also an ongoing process to optimize your website and execute your off-page SEO strategies that would prove to Google that your website is an authority in your niche.
Once SEO campaigns well-executed, these may result in improved website traffic from your targeted customers who always searching for your offerings.
When you have a clear idea of what is SEO, you can then plan ways to create a powerful SEO campaign. To do this, you’ll need to consider some key things:
1. Set Your Goals
What makes SEO campaigns different from regular on-going SEO processes is that the campaigns have specific targets and goals. It means that before starting campaigns, you must specify what you like to achieve.
One of these may include wanting to increase your online visibility on search engines for the keywords which you don’t have an online presence for yet. You might also like to boost the rankings of your web pages for certain SEO keywords.
Bear in mind that all SEO campaigns that you run must be part of your overall action plan for SEO, which can be based on your SEO strategies and may include several campaigns.
2. Determine Your Competitors
Determine who your niche and broad competitors are. Establish where you stand in SEO compared to them. You can check your competitive rank with your keywords by using several available SEO tools.
Once you learn more about your competitors, you’ll get local SEO insights. Such information will help you see what works for you without wasting precious time and money. Using the best rank tracking tools can also help you have a clear image on where you should improve to get better rankings on search engine results pages or SERPs.
3. Look For The Right Keywords
Keyword research is all about searching for the most essential search engine queries that are related to your customers and website. The keywords must be prioritized and sorted into logical groups to create new content, and refine or change existing site content.
Using a keyword research tool like the Google keyword planner will let you know which keywords your competitors are using, and whether to generate paid-for or organic traffic. This tool provides you with a comparison between the keyword profiles, shows you the best opportunities for every website, common keywords shared in different websites, total keyword overlap, and so on.
4. Write Quality Content
When it comes to creating a powerful SEO campaign, content plays an essential role. You must provide quality content, to get results within a year. Besides making good content, you must also focus on professional design and detailed guides to ensure that everything looks better. It also helps you to be unique from your competitors.
5. Optimize Your Content
You can optimize your content successfully by understanding what your users are looking for, what they expect, and why they’re looking for it. SEO campaigns not only revolve around using the right keywords but also using your keywords optimally.
Your SEO campaign won’t be as effective if you just force a keyword into a content that’s not even relevant to it. When incorporating keywords, make sure to do it with care, and keep the meaning and flow intact. You need to ensure that it’s well-researched, accurate, and includes external and internal links.
Your content also needs to appeal to the requirements of search engine algorithms for the best chance at appearing in the top rankings. Some on-page ranking factors that you should optimize include the title tag, page URL, images, and meta descriptions.
6. Create Backlinks
Creating backlinks, also known as link building, is the process of attracting inbound links to your site from authoritative sources.
When building backlinks,
Need to consider how relevant the topic is from the linking site to yours?
How the anchor texts used? how fresh the links are, and the number of links to other sites.
It’s a challenge to get organic backlinks, but it’s always a good idea to use this process in your strategies for social media and content creation. Creating a blog post that people would read and citing social media posts that are widely shared can be a good way to acquire organic backlinks.
7. Monitor The Results
Usually, you don’t create SEO campaigns as a standalone feature. What you learn from SEO campaigns can help you improve the next course of action. Therefore, monitoring every SEO campaign’s result is crucial to your success in the future.
The other essential metrics you can include when analyzing are:
Bounce Rate – It’s the number of visitors who leave your page right away without engaging with it. If your bounce rate is high, your content won’t deliver against visitor expectations.
Organic Traffic – It measures the number of visitors to your website through organic search. If you’ve chosen the right keywords and used them properly, your organic traffic will continue to increase.
Page Loading Speed – It’s crucial to know this since pages with bad loading speeds would prompt impatient users to jump off and search for other websites.
Keyword Rankings – It shows how your keywords rank against one another.
CTR or Click-Through Rate – It measures the number of visitors who proceed to your website from the SERPs. It also shows how you grab people’s attention on SERPs.
Site Authority – The authority of your website in the eyes of search engines can be determined through its backlink profile.
Creating an SEO campaign is a path that most business owners use when generating better-targeted traffic to their websites. But without careful consideration of the basics and good planning, your SEO campaign efforts won’t be able to generate the right type of traffic that could generate higher profitable results. So, make sure to follow good SEO practices and keep the basics in mind to create effective SEO campaigns, and get the best possible results in the long run.