We often meet people or companies with innovative ideas that call our attention, and that due to its potential innovation character, makes us think of a great business. These ideas or concepts often incubated in the minds of people for long periods of time, and are shaped during this creation process with drawings on napkins, sheets, etc. The proof of concept ( POC ) is really about making the things that we explain on paper, in a theory, in a drawing or in a chemical formula really work as we say it does
How to make the Proof of Concept
To make this proof of concept, we must resort, depending on the invention, to a laboratory that can physically make tangible the product that emerged from our minds in an intangible way.
These laboratories are concerned, among other things, with:
1. Create prototypes, concept models, models of the product we conceive
For example, the inventor Mason, from the United States, was in charge of designing and making prototypes of the first granola bar that existed in this world.
2. Generate, through continuous iterations, changes on the invention
The time has come for the process to grow, in which it is no longer enough to continue drawing, trying to make changes on paper; you have to build one, two or more models or prototypes to make changes in a three-dimensional way.
3. Refine the invention for industrial production
That the invented can be reproducible under volume parameters. This usually involves reengineering, industrial design and product design to make our product more efficient, more provocative and easier to produce.
4. Test the product in its actual conditions of use
The prototypes of the previous phase, taken directly to test them with potential consumers. Generally, the products go through an Alfa test. That is, the internal test of the company that generated them among its creators and employees.
5. Test the product under laboratory conditions
Once the beta test is over, the product subjected to artificial laboratory conditions, where adverse environmental conditions can be simulated. For example, the saline chamber, to see how much moisture level a refrigerator door or a specific piece of furniture can support.
6. Test the product with the final consumer
Finally, once the product passed all these tests the documentation generated to launch the product. A pilot batch is made & monitored directly in the field with the first customers. After this process, you can complete the launch of formal production.
As you can see, having a good idea is not enough to have a product on the market. It was a good idea to go to the Moon, but only NASA could have made it possible. Proof of concept makes the magic of moving from an idea to a physical product that can be touched, tasted or felt. If this works, you must then go through various tests to reach the final consumer. All these processes allow us to reduce uncertainty in the creation of new products. It ensures success in the market, ensuring our investment and our future profits.
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