Franchise of Once Upon A Child

In 1984, Once Upon A Child was founded in Columbus, capital of Ohio. It is specialized in selling used and new clothes, furniture, toys and equipment of children. In 1992, they started offering Franchises. Winmark which is formerly known as Grow Biz owned the company, which is also a franchiser of Plato’s Closet, Music Go Round, Play it Again and Style Encore Sports. Brett Heffes is the CEO of Once Upon A Child.

Established in: 1984

Parent Organization: Winmark Corporation

Franchising from: 26 Years from 1992

Company Address: 605 Hwy. 169 N., #400 Minneapolis, MN 55441


             Their Minimum Investment was: $254,100

             Their Maximum Investment was: $390,500


             1st Year: +18 Units (+5.3%)

            After 3 Years: +64 Units (+21.8%)

Locations of Units:

                     U.S. Franchises               Franchises Outside US            Company Owned

2016                      306                                           33                                             0

2017                       319                                          38                                             0

They are seeking new units of franchise throughout the U.S. and in the states/regions of Canada

Financing Options:

             To cover startups costs, equipment costs and inventory costs Once Upon A Child maintains third party sources relationships which offer finance.

Financial Requirement:

             Initial Investment: $254,100 – $390,500

             Net-worth Requirement: $250,000

             Liquid Cash Requirement: $75,000

Support Options:

Grand Opening

Toll-Free Line



Proprietary Software

Field Operations

Site Selection

Franchise Intranet Platform

Security/Safety Procedures

Online Support


Marketing Support:

Social Media


Co-op Advertising

Email marketing

Website development

Ad Templates

Regional Advertising

Loyalty program/app



Once Upon A Child Facebook Page: Post on Facebook

Once Upon A Child Twitter Account: Tweet Daily

Once Upon A Child Instagram: Share on Instagram

Once Upon A Child Customer Care Number: 763 520 8500

Once Upon A Child Customer Support: Help Team


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