Franchise of Once Upon A Child

Once Upon A Child 

In 1984, Once Upon A Child was founded in Columbus, capital of Ohio. It is specialized in selling used and new clothes, furniture, toys and equipment of children. In 1992, they started offering Franchises. Winmark which is formerly known as Grow Biz owned the company, which is also a franchiser of Plato’s Closet, Music Go Round, Play it Again and Style Encore Sports. Brett Heffes is the CEO of Once Upon A Child.

Established in: 1984

Parent Organization: Winmark Corporation

Franchising from: 26 Years from 1992

Company Address: 605 Hwy. 169 N., #400 Minneapolis, MN 55441


             Their Minimum Investment was: $254,100

             Their Maximum Investment was: $390,500


             1st Year: +18 Units (+5.3%)

            After 3 Years: +64 Units (+21.8%)

Locations of Units:

                     U.S. Franchises               Franchises Outside US            Company Owned

2016                      306                                           33                                             0

2017                       319                                          38                                             0

They are seeking new units of franchise throughout the U.S. and in the states/regions of Canada

Financing Options:

             To cover startups costs, equipment costs and inventory costs Once Upon A Child maintains third party sources relationships which offer finance.

Financial Requirement:
  •              Initial Investment: $254,100 – $390,500
  •              Net-worth Requirement: $250,000
  •              Liquid Cash Requirement: $75,000
Support Options:
  • Grand Opening
  • Toll-Free Line
  • Meetings/Conventions
  • Newsletter
  • Proprietary Software
  • Field Operations
  • Site Selection
  • Franchise Intranet Platform
  • Security/Safety Procedures
  • Online Support
Marketing Support:
  • Social Media
  • SEO
  • Co-op Advertising
  • Email marketing
  • Website development
  • Ad Templates
  • Regional Advertising
  • Loyalty program/app


Once Upon A Child Facebook Page: Post on Facebook

 Twitter Account: Tweet Daily

 Instagram: Share on Instagram

 Customer Care Number: 763 520 8500

Customer Support: Help Team

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