Best Social Media Content
To succeed in the online world, you need to possess a certain skill set. Right now, one of the biggest factors for successful marketing is social media content. Not only do you have to continuously create engaging and original content, but you have to find the right time and place to post that content.
This is challenging, but the benefits are tremendous. If you invest the right amount of effort and time, as well as little money into social media marketing, you can get an amazing return on your investment. Technology is the most used search tool of today, making this the most beneficial strategy you can pursue your business.
That being said, you should immediately get to create the perfect social media marketing strategy for your business. Based on the latest content marketing trends and demands on the market, I’ve come up with a shortlist of five things everyone should know about creating content.
You’ll often hear the saying ‘content is king’. Well, I believe that the true king is research, and content is just the means that get you through. When I say research, I don’t mean the research you perform to write the actual piece.
The research of the target audience must always come first. Before you write your content, choose the topics, or even set your social media content calendar, you need to learn who you’re writing for.
Your goal with the content strategy is to get the audience to engage with your posts and basically, find or notice your content. This is why determining the target group and their needs is the very first step you should be taking.
2. Speak Your Audience’s Language
Once again, don’t take this literally. Speaking your target audience language does not mean that you should only use the same language they speak. By researching the target clients, you will learn the means and ways to communicate with them.
Think about this. What would reach out to your target persona? What would make them interested in what you’re offering to them? If you did the first step, you can easily come up with the most innovative and effective ways to engage your audience.
3. Develop Your Personal Voice
Checking the competition is recommended while copying their most effective ideas is acceptable. But, you can’t create your content strategy by actually stealing someone else’s content. If you want to be noticed, you have to be original.
To be original, you need your voice.
If you’re having troubles with developing your brand’s voice, you might want to use a personal statement writing service that will get you on the right foot. Once they create something memorable for you, you can use that idea to create your footprint on the market that everyone will recognize.
What is your voice, really? The brand voice is the personality that’s infused into your business and what you’re planning to achieve with it. That being said, once you establish your voice, you need to be consistent with it in the content you’re publishing.
4. Short and Simple
This is my rule of thumb – short and simple. People who use social media aren’t really into reading pages of content. If you have a website or a blog, your social media content should entice the target audience to open that website. That being said, the message you’re sending through your social media channels should be short and simple.
Here are some tips I’d like to share with you:
- Use bullets and lists whenever possible to make the content scannable
- Make the posts simple to read
- Keep the paragraphs short (two or three sentences are enough)
- Be concise and succinct when you’re writing on a topic
5. Use Videos and Images
Plain content doesn’t really engage the audience today. Visualization is everything when it comes to online marketing. To make the content more engaging, combine it with some quality visuals such as images and videos.
As you know, one image can say a thousand words. This means that you can use multimedia to keep your content short and simple, so it’s a win-win.
Today, social media is your best tool for attracting the biggest number of people to your business. However, this also makes the competition enormous. For that reason, you need to have the best tricks under your sleeve to make your business stand out. To achieve this, your starting point should be the five tips I’ve shared before. Good luck!
Emma Rundle is a content marketing specialist and a freelance content writer. She works freelance for many bloggers and small businesses online. Her job is to make their brands recognizable and create consistent content that will be used on social media.