Edible Arrangements – Franchise for Sculpted fresh-fruit bouquets.

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Edible ArrangementsTariq Farid at age 17 purchased a flower shop in Connecticut’s East Haven by borrowing $5,000 from parents. In two years, he was able to run four stores. Later, he started a new concept after seven years – you can eat bouquets. In 1999, he opened a store of Edible Arrangements, delivering bouquets of sculpted fresh fruit which look like flowers by creating and selling them. In 2001, he then began franchising.

He also expanded his products by including fresh fruit by dipping in chocolate, fruit salads, beverages, fruit sundaes and other products of “grab and go”. Tariq Farid is the CEO of Edible Arrangements.

His Store is famous for his chocolate dipped fresh fruits, fresh fruit arrangements, fruit baskets, fruit bouquets, floral fruit, fruit delivery, dipped fruit etc.

Established in: 1999

Franchising from: 18 Years from 2000

Company Address: 95 Barnes Rd. Wallingford, CT 06492

Investment:

            Their Minimum Investment was: $195,450

            Their Maximum Investment was: $327,650

Units:

            1st Year: -8 Units (-0.6%)

           After 3 Years: +93 Units (+8.1%)

Locations of Units:

                     U.S. Franchises           Franchises Outside US          Company Owned

2016                     1,117                                        128                                         8

2017                     1,142                                         97                                           6

They are seeking new units of franchise all over the world.

Financing Options:

            To cover startups costs, equipment and inventory costs Edible Arrangements maintains third party sources relationships which offer finance.

Financial Requirement:

            Initial Investment: $195,450 – $327,650

            Net-worth Requirement: $250,000

            Liquid Cash Requirement: $80,000

Support Options:

Grand Opening

Purchasing Co-ops

Toll-Free Line

Meetings/Conventions

Field Operations

Site Selection

Franchise Intranet Platform

Security/Safety Procedures

Online Support

Newsletter

Proprietary Software

 

Marketing Support:

Social Media

SEO

National Media

Email marketing

Website development

Ad Templates

Co-op Advertising

Regional Advertising

 

Website: ediblearrangements.com

Edible Arrangements Facebook Page: https://www.facebook.com/ediblearrangements

Edible Arrangements Twitter Account: https://twitter.com/edible

Edible Arrangements Instagram: https://www.instagram.com/ediblearrangements

Edible Arrangements Customer Service Number: 1 877 363 7848

Edible Arrangements Customer Help: https://www.ediblearrangements.com/CustomerService/contact-us.aspx

 

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