The idea of getting a website for your business and then going along your merry way is outdated and inaccurate. Maintaining your company website is a meticulous process full of numerous decisions to optimize your site’s efficiency, effectiveness, cost, and consistency.
The type of web hosting you choose to employ can affect your business in a number of different ways. For example, you have to decide whether you’re using a dedicated server or shared hosting. This and many other decisions will determine how well your website compliments your business.
Here are a few critical factors that will determine how your choice in web hosting can affect your business.
Search Engine Optimization (SEO)
For nearly a decade, Google has been using the loading speed as one of the determining factors in page rank. In simpler terms: Fast pages rank high, slow pages rank low. This is even more important when users are trying to view your website pages on a mobile device. Research has found that the average web user waits about three seconds for a mobile webpage to load before abandoning the site and looking at something else.
Uptime refers to how much time in a standard year your website is online. In a perfect world, we’d all like that figure to be 100%, but even the best web hosting sites around can’t guarantee that. Instead, we’re in search of the next best thing the closest figure to 100% possible. Consider that 99% uptime for a year still means your site is down for about 88 hours. Those 88 hours see customers try to visit your site and fail, more often than not sending them to a competitor. Customers see their orders interrupted and your branding takes a hit.
As mentioned above, speed is a vital part of the web hosting process. There’s a definitive connection between how fast your site can move and how many conversions you wind up with. When a customer browses through your product pages rapidly without suffering long pauses to the checkout page, then more likely to fill their virtual shopping cart to the brim. Web hosting offers like shared hosting can be vexing in keeping a consistent speed on your website. You are sharing resources with other websites on the same physical server. More singular choices like virtual private servers and dedicated hosting allow a single website more control over its allocations for disk space and bandwidth. The downside of these virtual private servers is that a lot of the technical decision making and maintenance falls to users who don’t have the know-how to handle it. To combat this, some companies like GreenGeeks Hosting are moving beyond virtual private servers to scalable hosting platforms that combine all the resources a user needs with technical support, security, and other back-end features
Speed might get your customers to the checkout counter quicker, but security is what keeps your business afloat day after day. Cybersecurity is the one area where trying to shave dollars off a budget is usually a bad idea. Lower-end web hosting services are often targets of hackers and cybercriminals because they know they can hit several websites on the same server.
The web monitoring service lets organizations monitor their network anywhere at any time. If something goes wrong on your website, you’ll get notifications through text, email, or SMS long before the issues start to impact the front-end part of your business where customers spend their time.
Domain Name System (DNS)
If you’re above a certain age, you can think of a DNS like you would a phonebook – a directory that takes domain names and translates them into IP addresses as a phonebook could take listings and make them into phone numbers. If your site doesn’t have a stable DNS and it goes down, your site and every other site associated with it will fail as well. The higher quality web hosting companies will have top-shelf DNS services that automatically move your website onto other servers if the one it is currently existing on should go down.
Determining the most crucial characteristics of your site’s web host is a lot like deciding how to build a brick-and-mortar business. If you cut costs with cheaper building materials, you’re a lot more likely to suffer damage from wind, rain, and fire. When you do likewise with the business hosting your website, you could see slowdowns, downtime, and shutdowns eating into your success.