HOW TO WIN TRUST ONLINE — A GUIDE FOR SMALL BUSINESSES!
Imagine a future, where the industry recognizes you as the market leader and the newbies in the field set your company as their benchmark.
This is usually the main objective of every small business, which is completely unachievable without trust. Be it the suppliers or the customers, your affiliates or your employees, you cannot thrive in the industry if they do not trust you.
Getting them to believe you and your organization may be challenging. Here are some of the tips to help you earn the trust that may benefit you in the future to come, even after your one-room office has grown into a multi-storied enterprise.
Respect Your Prospects, Partners, And Employees
First off, you need to establish grounds for trust. At the start, your potential customers may be skeptical about you but if you make them feel respected and valued, their perception can change and they will trust you with their thoughts, resources, money, and employment.
Talk to your employees and affiliates with respect. Listen to your customers’ concerns and treat them courteously. Make your employees feel respected, as treating them well will persuade them to treat your customers well.
Be Considerate Of Other’s Time
For every small and large business, time is money! Respecting your business affiliates, employees, and customers come with being considerate of their time. Here are some of the tips to show you care about their time.
- Don’t force customers to stand in long queues.
- Don’t organize long dreary meetings for purposes accomplishable via emails.
- Respond promptly if a partner requests a quick business decision.
If you do not deliver a product consider people’s precious minutes and hours, why would they bother to come to you the next time, especially when they have your competitors at their disposal?
Trust Your Employees
In many team-building events, there is a popular task called the ‘trust fall’. You let one teammate stand on height and deliberately fall back into other teammates’ waiting arms. Trust your employees and be generous if they make a mistake and give them enough space to learn from their experiences.
Build An Effective Brand Strategy
Businesses do not reach their goal overnight. You need a steady growth process if you want the industry, particularly your business partners and consumers, to trust you. The success that comes with shortcuts is short-lived and an overnight sensation usually ends up becoming shooting stars that soon burns out.
Make sure you build a positive reputation by launching an effective branding campaign. And remember: branding is not a once off project but a continuous process you’ll do for the rest of your company’s existence.
You can start with creating your public profile approachable to your customers and business partners, as they would want to know who the person behind a brand is. Next, you need a business logo that represents your business effectively. It must be recognizable and easily distinguishable from your competitors. Remember, you can get your logo revised when you feel like it is not representing your brand well, but do not make it a practice.
After having profile and designs to speak for and stand for your business respectively, the next step will be getting a website and launching marketing campaigns on leading online platform, including social media.
Your Goal: Be as visible as possible and start getting associated with other prominent names in the industry. Customers, many times, trust a brand/business that has strong associations and affiliations with the bands or individuals they already trust.
Use Online Tools For Your Business Processes
There are many online tools your business might need down the road to establish trust. Use Yelp for business owners to make your business profile and check the feedback of your customers. Respond politely and if they have complaints, rectify the issues they are encountering and inform them promptly. This will show your dedication to customers and build trust.
Speaking of business profile, you cannot afford to overlook the power of Google My Business and Foursquare. Like Yelp, it will prove that your business is operational and the reviews will start creating a trustworthy reputation of you and your business.
To get the business identity, stationery designs, and marketing collaterals, you can either hire a designer or look for online tools to get free logo design, brochures, business card designs, and social media designs. For example, you can use a logo maker tool to create a professional logo design for your business.
Besides, you can use PayPal to let your prospective customers and partners make payments to your company. Keep your employees satisfied by simplifying payroll process with ZenPayroll and disbursing the salaries on time. Send professional-looking invoices to your customers with invoicely and appear more credible.
Deal With Customer Complaints Positively
Of course, not everything will always go according to plan. Be prepared: people will put their complaints on the table, every now and then.
Our advice: embrace this.
Reviews, feedback, and criticism create scenarios where you can showcase some of your key values:
- Honesty: Admit when you were wrong.
- Professionalism: Answer in the right tone of voice.
- Prioritizing customer service: Communicate your willingness to find solutions.
When your business makes sincere efforts to be accommodating, the complaining customers will become your strongest advocates that trust you the most. Read online articles on effective conflict resolution and prepare a strategy.
Considering the contribution of social media in building business trust, you can use the platform effectively to make prospective customers learn more about you and trust you—eventually.
Surprise Your Customers Once in a While
Not everything in business should be perfectly planned out. While being trustworthy and consistent will be wise, surprising an important customer or your would-be business partner could be the key to lifelong trust.
You can write a handwritten thank you note to your customers, send them a card or a treat on any occasion, like New Year or Christmas, start a loyalty program, or upgrade their package. If you don’t want to invest money, little gestures like delivering the product quicker than promise can work too.
Stay Compliant To Business Norms And Standards
Consumers want to feel safe trusting you with their money, details, ideas and anything your business involves. Therefore, it is important to be compliant with industry standards related to:
- Business registration
- Online security regulations
- Legal and regulatory issues
- Employee rights
The list goes on. Avoid being part of a rumor or news headline by continually observing compliance across your business policies and practices.
Trust cannot be built in one day but it can be shattered in a single moment. Treat every customer individually and focus on creating healthy, long-term relationships, instead of rushing everything to achieve your objectives.
Author: Jennifer Stone
Jennifer Stone is a devoted graphic designer who has dedicated her time and experience to logo designing. She keeps a birds-eye view of all the trending news on the logo design desk and writes at LogoDesign.Net. Her hobbies are intertwined with her profession, which allows her to explore her love and passion for graphic design and that’s why she heads for random design on the internet and comes up with creative and easy-to-follow ways of graphic design creation.