The term “demographics” it is used to describe certain characteristics of a population. Some of the more common examples of demographic characteristics include gender, age, race, education, income, and ethnicity, just to name a few.
Now, there are numerous ways to get a hold of demographics data for your business. The choice of the sources largely depends on your plans how to use the data. The lists we have here for you today include the best sources data provide your app users and overview of a certain are.
In turn, your users can use this data to create personalized site experiences or to decide where the best place to build their offices is. Even if you’re trying to build a social platform, the APIs we have below are great sources of demographic data as well.
Top Three Demographics APIs
Before we start, we should mention that some of these APIs are open source. That means, if you want to make any adjustments, you can simply have your devs fine-tune them for your needs. All you need is some time and a modern web API documentation tool to help you document the changes you made.
Without further ado, let’s dive into the list…
Let’s start things off with a relatively new API on the market most of you probably aren’t too familiar with. MapFruition Demographics offers developers an intuitive REST/HTTP interface that allows them to perform queries against their demographic data.
All of the requested data returns on the JSON format, which allows you to integrate it right away with different map-based products. MapFruition gives you instant access to this year’s estimates along with five-year projections for more than 700 different demographic variables.
Some of the demographic categories include income, population, and educational summaries. The API also gives you multiple ways to extract the data that interest you. For instance, you have the ability to create inquiries by proximity, point, and travel time.
- Pay-as-you-go options
- No contractual obligations
- Great for mapping this kind of data
- Still pretty new and untested
- Doesn’t have a huge user base
- Currently has no enterprise clients
2. CDYNE Demographics
Developers can utilize CDYNE to take neighborhood-level information from their app users at the entry point and create a database that will help modify their features. It gives you instant access to information like ethnicity, gender, median income, type of residence, and much, much more.
You can choose to receive all of this information in a form of an add-on database, website, or software app. You can easily build-in the CDYNE service into marketing, sales, or even account-receivable marketing software. It works perfectly for e-commerce.
While new users may find it difficult to go through all of this data, the API is actually pretty easy to implement. It comes with a great number of samples, dev information, and it even has 24/7 support that’s there to help you with any inquiries you might have.
- The documentation is great
- Comes with loads of examples and dev data
- It uses the SOAP protocol with XML responses
- It has volume-based pricing options
- Not too affordable for small organizations
- The support for the API is far from perfect
3. Demographics PRO
The last API on our list will provide you a clear set of interfaces, which allow the user to include social media data into their app. Some of the methods it allows you to use include analyzing individual user profiles, aggregating audience breakdown, and looking for social media influencers.
That means, by leveraging this API, you’ll be able to easily find the influencers in your niche on platforms like Twitter, Facebook, and Instagram, among others. You can even find the influencers in your local area, if your app is focused on local marketing.
Of course, it provides standard demographic data such as gender, ethnicity, etc. However, you can also discover how many bloggers, journalists, or even musicians you have in your local area. So if you want to make your app stand out in the crowd, this API might be the right tool for the job.
- The documentation is publically available
- Helps you understand the characteristics of your audience
- Allow you to look for social media influencers
- Not enough classic demographic data
- The data needs time to be “cleansed”
- Not really suited for inexperienced users
The Bottom Line
And these are top demographics APIs out there. All of them have their positive and negative aspects, but once you assess your needs properly, you won’t make a mistake going with any one of them.
We hope you enjoyed our writing and that you found the article helpful. As always, if you have any further questions, feel free to leave a comment in the comment section below.