Duplicate content is one of the biggest challenges facing web publishing, business and quality. For site owners, duplicate content lowers the general search engine position for the website and this can mean huge losses if the website is the main source of income. Therefore, duplicate content is a costly affair to businesses.
Even then, duplicate content on the website can be dealt with. This entails knowing where duplicates arise on the website, what to do when you find it and what tools to use. This article gives you four common duplicate content sources and how to deal with them.
Reposting Articles From Blogs To Parent Sites
When you post blog content from the blog to the main site, this is duplicate content in the eyes of the search engines. In most cases, this appears as duplicate content in the featured content section of the main site. When the search engines find the duplicates, they simply devalue these to lower positions in the serps.
You can deal with this kind of duplicate with a rel-canonical tag to the website. It simply helps you redirect the search engine crawlers to the preferred URL. This restores the originality of the post and if not, tells the search engines that no duplicates exist. You can also create a iframe tag to the content to stem the duplicate content state. Moreover, when you use a duplicate content checker Plagspotter, you can detect which pages are duplicating, to implement corrective measures.
Repeating Words In url Parameters
The URL is one of the most important elements of a website and to the search engines; it’s a strong duplicate content indicator. When you let words to repeat in the URL, the search engines see them as duplicates. This happens mainly when your categories are poorly written or not unique.
The best way to deal with this type of duplicate content is avoiding word repetitions in URL parameters. The Google webmaster tools is the most comprehensive spot to learn about how to deal with such repetitions.
Printer Friendly Pages
The need to create user friendly websites that allow visitors to print pages on a website is a leading cause for site duplicate content. This is because of the different versions of web pages on the site; the printer friendly and unfriendly. What most people don’t know is that search engines index text only and when you provide the different pages available to it, then, they represent duplicates that could cost ranking. The most effective way to deal with this kind of duplicate content is hiding these versions of the website from the search engines with the no-index tags.
This is a common way duplicates appear on commercial websites. In many cases, these versions appear when you try to monitor customer movements on the website. Since these pages have the same content with different URLs, the search engines index them as different pages with the same content. You can deal with this kind of duplicate content with the no-index tags.